Equiport Horsebox Hire

Privacy Policy

Equiport Limited (referred to in this Privacy Policy as “we”, “our” and “us”) takes your privacy very seriously. Please read this Privacy Policy carefully to see how we will treat the personal information that you provide to us, whether you are a visitor to one of our websites located at www.equiport.co.uk and www.equiporthorseboxhire.co.uk] (the "Site") or a visitor in our shop.

By registering your details with us, making a purchase from us, hiring a vehicle from us or otherwise disclosing any of your personal data to us, you agree that we may use and process that information in accordance with the terms of this Privacy Policy.


This Privacy Policy provides information to you about the basis on which personal data we collect from you, or that you provide to us, will be processed by us, whether you are a visitor to our Site or our shop. This privacy policy should be read in conjunction with our Cookies Policy, any notices or terms located within our shop and our Site Terms of Use.

We will take reasonable care to keep your information secure and to prevent any unauthorised access or use of it. We process all information in accordance with applicable UK data protection legislation. We may change this Privacy Policy from time to time and the change will take effect once the revised Privacy Policy is available on this Site. Therefore, please refer to this Privacy Policy each time you submit your personal information to us. Any changes to our Privacy Policy will be posted to the Site and, where appropriate, via email.

Data controller. The data controller of any personal information we collect from you is Equiport Limited. We are a company registered in England and Wales with company number 02985580 and our registered office is at 1 London Road, Allostock, Knutsford, Cheshire, WA16 9JD.

Are you aged 16 or under? If so, please get your parent/guardian's permission before disclosing any personal information to us. Users aged 16 years of age or under without this consent are not allowed to provide us with personal information.

Are you a sole trader / partnership or an individual communicating with us from a business? If so, we will still collect your personal data in accordance with the relevant parts of this Privacy Policy. If you have any questions or concerns about this, please contact us by emailing sales@equiport.co.uk



The information you provide to us. We may ask you to provide information to us or collect information from you on different occasions, including at a number of points on the Site, such as when you:

In some instances the provision of information will be mandatory, for example if you purchase goods or services from us via our Site or if you hire a vehicle from us, otherwise you will be able to choose whether or not to disclose your personal information to us. 

The information you give us may include your name, address, date of birth, gender, e-mail address, user name and password, phone number, financial and credit card information, demographic information such as postcode, preferences and interests, feedback regarding our Site and other information relevant to customer surveys or offers.

If you hire a vehicle from us, you will also be required to give us information to verify your ID such as a copy of your driver's licence or other photographic ID and copies of utilities bills, plus information as to any criminal convictions. If you have an accident with our vehicle, we may need to collect sensitive personal information as to any injuries you have sustained as a result of that accident.

We may also collect and process CCTV images, records of any correspondence and communications with us and telephone calls may also be recorded.

The information we collect about you. We may also collect information about each of your visits to the Site, in particular we may automatically collect the following information:

Information we receive from other sources. Personal information may also be provided to us from online vendors, service providers who refer you to our Sites or services, from customer lists lawfully acquired from third party vendors and from other third parties who work with us in connection with our Site or services.

Third-party service providers may, without limitation, be appointed to provide technical support, process your transactions and maintain your accounts or to run promotions or marketing campaigns. We may have access to any personal information provided to such vendors, service providers and third party e-commerce services.

When you apply to hire a vehicle from us we will request information from DVLA to verify the validity of your driving licence and to confirm whether you have any record of driving offences and related points and convictions.



We may use your personal information for the following purposes:

Information you give to us. We may use this information to:

Please note we will not use any financial or credit card information for any purpose other than to discharge our legal / regulatory duties and to process payments and charges payable by you for our products and services, or due to you by agreement (e.g. refunds).

We and selected third parties (such as our commercial partners where you have expressly consented to this) would like to send you marketing information, by post, e-mail, or SMS. Please see the "consent" section of USING YOUR INFORMATION IN ACCORDANCE WITH DATA PROTECTION LAWS below. If you change your mind about what marketing you would like to receive from us and those third parties to whom you have expressly consented you can unsubscribe via the link in any marketing communication or alternatively notify is of this by emailing us at sales@equiport.co.uk.

Information we collect about you. We may use this information to:

Information we receive from other sources. We will combine this information with information you give to us and information we collect about you. We will use this information and the combined information for the purposes set out above (depending on the types of information we receive).



Data protection laws require that we meet certain conditions before we are allowed to use your data in the manner described in this Privacy Policy.

We take our responsibilities under data protection laws extremely seriously, including meeting these conditions. To use your personal data, we will rely on the following conditions, depending on the activities we are carrying out:



When your data is no longer required for the purposes listed above, we will delete it within the periods set out below:

We may keep your personal information for up to 7 years, to enable us to retain information which we may require for legal and regulatory purposes. Occasionally we may retain personal information for longer periods of time relating to bespoke product specifications for re-ordering purposes.



We will only share your personal information with our affiliates and the third party service providers if this is necessary or reasonably required for any of the purposes listed above. Such third party service providers are not entitled to use your information for their own purposes.                   

We will only disclose your information to:


We will disclose your personal information to third parties:

Please note that some of these third parties may be located outside of the United Kingdom, including in countries where data protection laws might not exist or be of a lower standard than the EU. Those parties may process information, fulfil and deliver orders, process credit card payments and provide services on our behalf. By submitting your personal information, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy. If you wish to opt out of this, please email sales@equiport.co.uk.



The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

All information you provide to us is stored on our secure servers, or those of our suppliers.

Where we have given you (or where you have chosen) a password which enables you to access certain parts of our Site, you are responsible for keeping this password confidential. We ask you not to share a password with any other person.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.



This Site may contain links to other sites. Please be aware that we are not responsible for the privacy practices of these sites. We encourage our users to be aware when they leave this Site and to read the privacy statements applicable on those sites. This Privacy Policy does not apply to information collected on third parties’ sites.



You have a number of rights under data protection law in relation to the way we process your personal data, although these are not absolute and in some instances we may be unable to accept your request, in which case we will respond to you to explain why. You may contact us using the details on our Site (or by contacting us directly at sales@equiport.co.uk) to exercise any of these rights and we will respond to any request received from you within one month from the date of the request.



In the event that there is a change to your personal information, for example your contact details, please let us know of this by writing to the Data Protection Officer, at the address provided below so that we can keep your information up to date and accurate.



If you have any comments or queries about this Privacy Policy, wish to stop direct marketing by Equiport or you wish to exercise any of your rights set out above please write to our office Manager at Equiport Limited, 1 London Road, Allostock, Knutsford, Cheshire, WA16 9JD or email us sales@equiport.co.uk.


This policy was last reviewed and updated: August 2019.